The brand manager of a popular household cleaning product has proposed a uniform promotional strategy across Canada. Which fact would you use to persuade this manager to consider a separate strategy for French-Canadians?

Question

Quizplus · Accepted Answer

French-Canadians are unique in lifestyle, attitudes, and product usage. This fact highlights that French-Canadians have distinct characteristics that require a different promotional strategy. It is important to understand these differences to effectively communicate the benefits of the cleaning product to French-Canadian consumers. A uniform strategy may not resonate with this specific target market.

The Brand Manager of a Popular Household Cleaning Product Has