Anne, a beautician by profession, owns a salon in the small town of Franklin, New Jersey. Every weekend, she makes it a point to visit the other salons in Franklin to find out about the beauty services they offer to customers. Anne is attempting to conduct market research by _______.

Question

Quizplus · Accepted Answer

Anne is checking out her rivals, or other salons in the area, to gather information about the beauty services they offer. This is a form of market research, which involves gathering information about competitors, customer behavior, and other factors that can influence a business's success. Option A is not applicable in this scenario, as there is no mention of Anne engaging professors to conduct research. Option C is also not applicable, as Anne is visiting her competitors to gather information, rather than forming alliances with them. Option D is partially correct, as studying customer behavior is a form of market research, but it is not specifically what Anne is doing in this scenario.

Anne, a Beautician by Profession, Owns a Salon in the Small