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Fuji Photo Film Uses a Combination of Marketing-Research Resources to Study

Question 18

Multiple Choice

Fuji Photo Film uses a combination of marketing-research resources to study their industries, competitors, audiences, and channel strategies. When they purchase data from the NRG Group, they have


A) engaged students to design and carry out a research project.
B) used the Internet to monitor chat rooms.
C) hired a custom marketing-research firm.
D) been checking out company rivals.
E) used the services of a syndicated-service research firm.

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