Before Sandra Labelle Opened Her Floral Shop She Read All

Before Sandra Labelle opened her floral shop she read all she could on the industry. She also reviewed library data banks on growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ assisted her in deciding where to locate her store.

A) tertiary information
B) secondary data
C) guerilla marketing data
D) non-personal information
E) primary data