Some marketers prefer more ________ methods for gauging consumer opinion because consumer actions do not always match their answers to survey questions.
A) subliminal
B) quantitative
C) covert
D) psychographic
E) qualitative

Question

Quizplus · Accepted Answer

Qualitative methods such as focus groups or field observations allow marketers to get a better understanding of consumer behavior and motivations, which can often be more valuable than simply asking survey questions. These methods can provide deeper insights into the reasons behind consumer actions and preferences.

Some Marketers Prefer More ________ Methods for Gauging Consumer Opinion