If a questionnaire designer decides to use a scale that connects two bipolar words wherein the respondent selects the point that represents his or her opinion, the designer is most likely using what is called

Question

Quizplus · Accepted Answer

The semantic differential is a type of rating scale that consists of a series of bipolar adjective pairs (e.g. happy-sad, good-bad) and the respondent selects the point that represents his or her opinion between these two extremes. This is similar to using a scale that connects two bipolar words, which is why option D is the correct answer.

If a Questionnaire Designer Decides to Use a Scale That