If a marketing researcher wished to reach people who would not give personal interviews or whose responses might be biased or distorted by the interviewers, he or she should choose the ________ as the best way to reach people.

Question

Quizplus · Accepted Answer

Mail questionnaires allow respondents to answer questions privately and at their own pace, reducing the potential for interviewer bias or distortion.

If a Marketing Researcher Wished to Reach People Who Would