________ is(are) the set of measures that helps firms to quantify, compare, and interpret their marketing performance.

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Marketing metrics are the set of measures that help firms to quantify, compare, and interpret their marketing performance. Demographics refer to the statistical characteristics of a population, psychographics refer to the study of personality, values, attitudes, interests, and lifestyles, and marketing intelligence refers to the data and insights gathered from sources both within and outside the firm. Marketing diagnostics is not a commonly used term in marketing.

________ Is(are) the Set of Measures That Helps Firms to Quantify