If Dell computer was seen as having a 120 percent market share and a close competitor was seen as having 90 percent market share, the market share analysis (measurement) would be expressed as
A) served market share.
B) overall market share.
C) top dog market share.
D) relative market share.
E) dual market share.

Question

Quizplus · Accepted Answer

The term "relative market share" is used to describe a company's market share in comparison to its closest competitor. It is calculated by dividing the company's market share by the market share of the closest competitor. In this case, Dell's relative market share would be 133% (120%/90%).

If Dell Computer Was Seen as Having a 120 Percent