A Canadian candy manufacturer has seen market share for their most popular chocolate bar fluctuate. A useful way for it to analyze market share movements is in terms of four components where overall market share equals (=) customer penetration times (×) customer loyalty times (×) customer selectivity times (×)
A) brand loyalty.
B) distribution opportunities.
C) cultural affinity.
D) promotion sensitivity.
E) price selectivity.
Correct Answer:
Verified
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