A marketing manager, during an annual planning meeting, would like to have the department's staff examine the set of consumers who have interest, income, and access to the company's offers. The staff will need to examine information about the ________ in order to do what it has been asked to do.

Question

Quizplus · Accepted Answer

The available market consists of consumers who have interest, income, and access to a company's offers, which aligns with the criteria the marketing manager wants the staff to examine.

A Marketing Manager, During an Annual Planning Meeting, Would Like