One of the advantage of marketing-mix modelling is: it is very easy to integrate important metrics such as customer satisfaction, awareness, and brand equity into marketing-mix modelling.

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Marketing-mix modelling primarily focuses on analyzing and optimizing the allocation of resources across different marketing channels and tactics to achieve business objectives such as sales or revenue. While customer satisfaction, awareness, and brand equity influence these outcomes, they are not directly incorporated into the modelling process. Instead, separate measurements and surveys are used to capture these metrics and then compared with the modelling results to evaluate overall marketing effectiveness.

One of the Advantage of Marketing-Mix Modelling Is: It Is