If Volvo were to focus its marketing efforts on all the experiences the customer will have on the way to obtaining and using their offerings, it would be focusing its marketing efforts on the customer's
A) psychological system.
B) demand.
C) cost versus benefit system.
D) value-delivery system.
E) perception system.

Question

Quizplus · Accepted Answer

Focusing on the experiences the customer will have on the way to obtaining and using a product or service is part of the value-delivery system. This includes not only the product itself but also the customer service, ordering process, and any additional benefits or conveniences offered to the customer. By emphasizing this aspect of their offerings, Volvo can differentiate themselves from competitors and create a more positive overall customer experience.

If Volvo Were to Focus Its Marketing Efforts on All