If Loblaws hired staff to pose as potential buyers and report on strong and weak points experienced in buying the company's and competitors' products, they would be engaging in which satisfaction measurement strategy?
A) covert operatives
B) mystery shoppers
C) intelligence agents
D) market mavens
E) opinion leaders

Question

Quizplus · Accepted Answer

The strategy described in the question is that of mystery shopping, where employees pose as customers to gather information about the products and services offered by the company and its competitors. This approach can provide valuable insights into the customer experience and allow companies to identify areas for improvement.

If Loblaws Hired Staff to Pose as Potential Buyers and Report