Satisfied customers constitute the company's ________.
A) customer churn
B) target audience
C) high-value customers
D) customer touch points
E) customer relationship capital

Question

Quizplus · Accepted Answer

Customer relationship capital refers to the value that a company derives from its long-term relationships with satisfied customers. Therefore, satisfied customers are an important component of a company's customer relationship capital.

Satisfied Customers Constitute the Company's ________