________ is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns.
A) Relationship marketing
B) Database marketing
C) Permission marketing
D) Internet marketing
E) Horizontal marketing

Question

Quizplus · Accepted Answer

Permission marketing is based on the premise that marketers need to seek permission from potential customers before delivering their marketing messages. This approach recognizes that consumers are increasingly tuning out traditional, interruption-based marketing tactics carried out through mass media channels like TV, radio, and print ads. Permission marketing seeks to build trust and credibility with consumers by engaging them in interactive, two-way communications that are more relevant and targeted to their interests and needs. By obtaining the customer's consent and building a relationship with them, permission marketing aims to foster long-term loyalty and repeat business.

________ Is Based on the Premise That Marketers Can No