Any competitive advantage must be seen by customers as a customer advantage.

Name: Any competitive advantage must be seen by customers as a customer advantage.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A competitive advantage is only advantageous to a company if it ultimately benefits the customer. If a customer does not see it as an advantage or benefit, then it ultimately holds no value. Therefore, any successful competitive advantage must also be valued by the customer.

Any Competitive Advantage Must Be Seen by Customers as a Customer