Marketers such as Roots, Petro Canada, and Molson find that Canadian icons such as the maple leaf can be powerful communications tools due to
A) their uniqueness in this country.
B) multicultural marketing efforts.
C) the maturing market.
D) their cost-effectiveness and ease of reproduction.
E) the culturally-based shared understanding of certain symbols.

Question

Quizplus · Accepted Answer

Canadian icons such as the maple leaf are powerful communication tools for marketers because they are culturally-based symbols that hold a shared understanding among Canadians. This means that marketers can utilize these symbols to evoke certain emotions or associations with their brand, without having to invest in costly advertising campaigns to establish those connections.

Marketers Such as Roots, Petro Canada, and Molson Find That