Loblaws offers organic foods to consumers who worry about the environment, want products to be produced in a sustainable way, and spend money to advance their personal development and potential. These consumers have been named ________.

Question

Quizplus · Accepted Answer

LOHAS stands for "Lifestyles of Health and Sustainability," which is a term used to describe consumers who prioritize health and wellness, social and environmental responsibility, and sustainable living. These consumers are willing to pay a premium for products that align with their values, making them a lucrative market segment for companies like Loblaws. The other options, such as "Socialists" and "Tree huggers" are derogatory and not accurate descriptors of this consumer group. "Mamas" and "Green" are too broad and do not capture the specific values and behaviors of this group.

Loblaws Offers Organic Foods to Consumers Who Worry About the Environment