Customer value analysis reveals the company's strengths and weaknesses relative to various competitors. Which of the following would be considered to be the first step in this process?
A) Assess the company and competitors' performances on customer values.
B) Examine customer ratings of the company and competitors.
C) Assess the quantitative importance of the different attributes.
D) Identify the major attributes customers value.
E) Monitor customer values over time.

Question

Quizplus · Accepted Answer

The first step in customer value analysis is to identify the major attributes that customers value. This serves as a foundation for evaluating the company's strengths and weaknesses, and how they stack up against competitors in terms of meeting customer needs.

Customer Value Analysis Reveals the Company's Strengths and Weaknesses Relative