Ben always reaches for the bright blue and yellow box of Ritz crackers when he visits the snack food aisle in the grocery store. He rarely even reads the box or checks the price. Which of the following heuristics is most likely being used by Ben?
A) representativeness
B) availability
C) adjustment
D) anchoring
E) semantic

Question

Quizplus · Accepted Answer

Ben is using the representativeness heuristic, as he is making a decision based on the familiar appearance of the Ritz cracker box, which he associates with a positive experience or preference, rather than evaluating other options or details.

Ben Always Reaches for the Bright Blue and Yellow Box