________ refers to the manner by which consumers code, categorize, and evaluate financial outcomes of choices.
A) Financial accounting
B) Factual accounting
C) Mental accounting
D) Behavioural accounting
E) Cost accounting

Question

Quizplus · Accepted Answer

Mental accounting refers to the psychological process by which individuals categorize and evaluate financial outcomes. It involves creating mental accounts for different expenses, income, and assets and treating them differently based on preconceived notions or beliefs.

________ Refers to the Manner by Which Consumers Code, Categorize