A brand personality is the specific mix of human traits that may be attributed to a particular brand.

Name: A brand personality is the specific mix of human traits that may be attributed to a particular brand.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

A brand personality refers to the set of human characteristics associated with a brand, including its values, tone of voice, and overall persona. These traits help shape consumers' perceptions and attitudes towards the brand, influencing their purchasing decisions and loyalty.

A Brand Personality Is the Specific Mix of Human Traits