All consumers pass through all five of the stages of buying process model when in a buying situation.

Question

Quizplus · Accepted Answer

Although many consumers go through all five stages (problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation), not all consumers will necessarily follow this exact model in every buying situation. Some may skip stages or go out of order depending on the specific product or circumstance.

All Consumers Pass Through All Five of the Stages of Buying