The marketer could try to persuade buyers to change their ideal levels for one or more attributes.

Question

Quizplus · Accepted Answer

The marketer can indeed try to persuade buyers to change their ideal levels for one or more attributes. This can be done through marketing communication, product innovation, or pricing strategies that highlight the benefits of the product's attributes that diverge from the customers' initial ideals. For example, a marketer can introduce a new feature that exceeds customers' expectations or offer discounts to incentivize customers to compromise on certain attributes.

The Marketer Could Try to Persuade Buyers to Change Their