The family is the most important consumer-buying organization in society, and family members constitute the most influential primary reference group. We can distinguish between two family categorizations in the buyer's life. Relate the two families and their impact on buying behaviour to the purchase of breakfast cereal.

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The Answer of The family is the most important consumer-buying organization in society, and family members constitute the most influential primary reference group. We can distinguish between two family categorizations in the buyer's life. Relate the two families and their impact on buying behaviour to the purchase of breakfast cereal.

The Family Is the Most Important Consumer-Buying Organization in Society