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As the Sales Manger for a Mid-Size Landscaping Company Seeking

Question 29

Multiple Choice

As the sales manger for a mid-size landscaping company seeking corporate contracts, Jasmine knows she must deal with every member of a buying centre. According to Webster, with respect to buying centre influences, Jasmine should remember that people are


A) buying surrogates that must appreciate that role.
B) not buying products they are buying solutions to problems.
C) buying products that they personally will not use.
D) are human shopping bots.
E) limited in their scope of overall business operations.

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