Business buyers may get new ideas at a trade show, see an ad, or receive a call from a sales representative who offers a better product or a lower price compared to the current in-supplier. These situations spur the ________ stage.

Question

Quizplus · Accepted Answer

The situation described in the question prompts the buyer to recognize a problem or need, which is the first stage in the buying process known as problem recognition. Options B, C, D, and E occur later in the process.

Business Buyers May Get New Ideas at a Trade Show