In the "customer is king" category of buyer-seller relationship, the category is characterized as being one that it relatively simple where routine exchanges with moderately high levels of cooperation and information exchange occurs.

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The "customer is king" category of buyer-seller relationship is characterized by a high level of adaptation by the seller to meet the specific needs of the buyer, often involving complex and customized solutions, rather than routine exchanges.

In the "Customer Is King" Category of Buyer-Seller Relationship, the Category