A housewife requests a new treadmill for her birthday. With respect to consumer decision roles, which role is the housewife currently playing?

Question

Quizplus · Accepted Answer

The housewife is playing the initiator role by expressing her interest and desire for a new treadmill. The gatekeeper role would be someone who controls the flow of information and may restrict access to the decision-making process. The decider role would be the person who ultimately makes the final decision. The influencer role would be someone who has an impact on the decision-making process but may not be the primary decision-maker. The buyer role would be the person who actually purchases the product.

A Housewife Requests a New Treadmill for Her Birthday