The two ways that large firms can cover a whole market (e.g., full market coverage strategy) are through ________ and differentiated marketing.

Name: The two ways that large firms can cover a whole market (e.g., full market coverage strategy) are through ________ and differentiated marketing.
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Question

Quizplus · Accepted Answer

Undifferentiated marketing involves targeting the whole market with one offer, focusing on what is common in the needs of consumers, rather than on what is different.

The Two Ways That Large Firms Can Cover a Whole