Eddie Bauer, an upscale sportswear retailer, has used a ________ approach such as PRIZM to better locate stores and serve customers.

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PRIZM is a geodemographic segmentation tool that helps businesses identify and understand their customers better by analyzing demographic and geographic data. Eddie Bauer uses this approach, referred to as "customer cloning," to find locations and serve customers who are similar to their current customer base. This strategy involves identifying the characteristics of their best customers and then finding other people who share those characteristics.

Eddie Bauer, an Upscale Sportswear Retailer, Has Used a ________