Television networks and concert promoters should be very interested in what demographers are calling the "boom-boom effect", which means
A) products that appeal to 20-somethings also appeal to baby boomers.
B) consumers are demanding more "bang for their buck".
C) companies must have success quickly or go bust.
D) Generation X and their taste for violence will dominate the market in the future.
E) baby boomers still rule the marketplace.

Question

Quizplus · Accepted Answer

The "boom-boom effect" refers to the fact that products or entertainment that appeal to young adults (often referred to as the "boom" generation) also tend to appeal to baby boomers (often referred to as the "boomers"). This is important for television networks and concert promoters to understand because it means that they can target both demographics with the same content or events.

Television Networks and Concert Promoters Should Be Very Interested in What