In a growing trend called macromarketing, such activities concentrate on getting as close adn personally relevant to individual customers as possible.

Question

Quizplus · Accepted Answer

The statement is incorrect. Macromarketing focuses on the impact of marketing on society as a whole, rather than just individual customers. It considers how marketing decisions can affect the economy, environment, and social welfare. Micro marketing, on the other hand, focuses on individual customers and tailoring marketing efforts to their specific needs and preferences.

In a Growing Trend Called Macromarketing, Such Activities Concentrate on Getting