When a marketer attempts to segment a consumer market, two broad groups of variables may be used. What are those two broad groups of variables? Give an example, using each broad group to describe a market for hair care products.

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The Answer of When a marketer attempts to segment a consumer market, two broad groups of variables may be used. What are those two broad groups of variables? Give an example, using each broad group to describe a market for hair care products.

When a Marketer Attempts to Segment a Consumer Market, Two