Strong brands possess which one of the following marketing advantages?
A) improved perceptions of product performance
B) less elastic consumer response to price decreases
C) slimmer margins
D) less loyalty
E) guaranteed profits

Question

Quizplus · Accepted Answer

Strong brands often lead to improved perceptions of product performance among consumers, as they trust and value the brand's reputation and quality.

Strong Brands Possess Which One of the Following Marketing Advantages