Two pillars that point to the brand's future value, rather than just reflecting its past, are differentiation and relevance. Differentiation and relevance combine to determine what is called brand
A) depth.
B) strength.
C) position.
D) image.
E) knowledge.

Question

Quizplus · Accepted Answer

Differentiation and relevance are key factors in determining a brand's strength. Differentiation ensures that a brand stands out from its competitors, while relevance ensures that it meets the current needs and desires of its target audience. Together, they contribute to the overall strength of the brand by making it both unique and necessary in the eyes of consumers.

Two Pillars That Point to the Brand's Future Value, Rather