A brand manager is concerned that his organization's brand image and physical sales are slipping in the marketplace. The manager has decided to query consumers about the health of the brand and try to discover ways to leverage the brand's equity. Which of the following terms will most likely provide the structure and process for the manager's investigation?

Question

Quizplus · Accepted Answer

A brand audit is a process that evaluates the health and performance of a brand in the marketplace. It involves gathering feedback from consumers and analyzing various aspects of the brand such as its identity, positioning, messaging, and overall equity. Conducting a brand audit can help the brand manager identify areas of strengths and weaknesses, and develop effective strategies for enhancing the brand's image and driving sales growth. Therefore, E is the most appropriate choice for this scenario.

A Brand Manager Is Concerned That His Organization's Brand Image