In the brand resonance pyramid, the lowest level (e.g., identity: Who are you?) is associated with what is called salience.

Name: In the brand resonance pyramid, the lowest level (e.g., identity: Who are you?) is associated with what is called salience.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Salience is indeed associated with the lowest level of the brand resonance pyramid, where the brand establishes who it is and what it stands for.

In the Brand Resonance Pyramid, the Lowest Level (E