Internal branding is the perceptions and beliefs held by consumers, as reflected in the associations held in consumer memory.

Name: Internal branding is the perceptions and beliefs held by consumers, as reflected in the associations held in consumer memory.
Brand: Quizplus
Rating: 4.9 (33 reviews)

Question

Quizplus · Accepted Answer

Internal branding actually refers to the perceptions and beliefs held by employees within an organization about the brand, its values, and its culture. It is not about consumer perceptions.

Internal Branding Is the Perceptions and Beliefs Held by Consumers