Assume that you are in a position to develop your organization's points-of-difference for an upcoming promotional campaign. Which of the following sets of consumer desirability criteria would best fit your promotional task?

Question

Quizplus · Accepted Answer

The sets of consumer desirability criteria that best fit a promotional campaign are relevance and believability. Relevance focuses on showcasing the relevance of the product or service to the needs and wants of the target audience, while believability focuses on building credibility and trust with the target audience. By highlighting the relevance and believability of the organization's points-of-difference, the promotional campaign can effectively communicate the unique value proposition of the product or service to the target audience.

Assume That You Are in a Position to Develop Your