There are three consumer desirability criteria for PODs (points-of-difference): price, value, and respectability.

Name: There are three consumer desirability criteria for PODs (points-of-difference): price, value, and respectability.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The three consumer desirability criteria for PODs are relevance, distinctiveness, and credibility. Price, value, and respectability are important factors for overall brand positioning but are not specific to PODs.

There Are Three Consumer Desirability Criteria for PODs (Points-Of-Difference): Price