Budget allocations can be sticky and not change enough to reflect a fluid marketing environment.

Name: Budget allocations can be sticky and not change enough to reflect a fluid marketing environment.
Brand: Quizplus
Rating: 4.8 (46 reviews)

Question

Quizplus · Accepted Answer

Budget allocations are often set at the beginning of a fiscal year or for a specific campaign, and may not change even if market conditions or consumer behavior shift. This inflexibility can cause the budget to become "sticky" and not responsive to changes in the marketing environment.

Budget Allocations Can Be Sticky and Not Change Enough to Reflect