There are situations in which consumers know a brand's category membership but may not be convinced the brand is a valid member of the category. Please give an example and suggest what the company can do in this case.

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The Answer of There are situations in which consumers know a brand's category membership but may not be convinced the brand is a valid member of the category. Please give an example and suggest what the company can do in this case.

There Are Situations in Which Consumers Know a Brand's Category