________ become market leaders through superior value delivery of unmet and maybe even unknown consumer needs.
A) Creative marketers
B) Anticipative marketers
C) Reactive marketers
D) Market-driving firms
E) Responsive marketers

Question

Quizplus · Accepted Answer

Market-driving firms become market leaders by identifying and meeting unmet or unknown consumer needs, rather than simply reacting to the market or trying to respond to existing consumer demands. They actively shape consumer preferences and create new markets through innovation and value creation.

________ Become Market Leaders Through Superior Value Delivery of Unmet