Sony is an unusual market leader. It gives its customers new products that they have never even asked for (e.g., Walkmans, VCRs, video cameras, CDs). This makes Sony a(n) ________ firm.
A) vision-driven
B) operations-driven
C) virtually-driven
D) market-driving
E) market-driven

Question

Quizplus · Accepted Answer

The description of Sony providing new products that customers have never asked for implies that Sony is a market-driving firm. This means that Sony is not simply responding to market demand, but rather is proactively shaping the market by introducing innovative new products.

Sony Is an Unusual Market Leader