As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who might use the product but do not at present.

Name: As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who might use the product but do not at present.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A market-penetration strategy involves targeting consumers who are not currently using the product, with the aim of expanding the overall market. Therefore, the statement is true.

As a Strategy for Expanding the Total Market, a Market-Penetration