In planning its market offering, the marketer needs to address five product levels. Which of these levels refers to the service or benefit the customer is really buying?
A) core benefit
B) augmented product
C) potential product
D) basic product
E) product usage/purpose

Question

Quizplus · Accepted Answer

The core benefit refers to the service or benefit that the customer is really buying. It is the primary reason why a customer would purchase a product or service. The other product levels (augmented, potential, basic, and product usage/purpose) all build upon the core benefit in order to enhance the product and create additional value for the customer.

In Planning Its Market Offering, the Marketer Needs to Address