Industrial goods can be classified in terms of how they enter the production process and their relative costliness. We can distinguish three groups of industrial goods: ________, capital items, and suppliers and business services.
A) pieces and parts
B) service components
C) specialty goods
D) materials and parts
E) sub-assemblies
Correct Answer:
Verified
Q13: Materials and parts are goods that enter
Q14: The way the user performs the tasks
Q15: Marketers have traditionally classified products on the
Q16: Marketers must see themselves as benefit providers.
Q17: The seller of _ goods carry a
Q19: The consumer usually purchases _ frequently, immediately,
Q20: Supplies and business services are short-term goods
Q21: Campbell Soups all feature the name "Campbell
Q22: _ refers to the training the customer's
Q23: _ describes the product's look and feel
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