A consumer products firm manufacturers and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has a ________ of products in this category.
A) continuity
B) depth
C) length
D) width
E) product assortment

Question

Quizplus · Accepted Answer

Depth refers to the number of different products within a specific product line. In this case, the jams and jellies are a product line, and the manufacturer offers over 200 different sizes and varieties, indicating a high level of depth within the product line.

A Consumer Products Firm Manufacturers and Sells Over 200 Different